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Gund is a Canadian-owned manufacturer of plush stuffed animals. The company is based in Edison, New Jersey, and distributes throughout the United States and Canada as well as in Europe, Japan, Australia, and South America. Gund is currently run by third generation family owner Bruce Raiffe whose grandfather Jacob Swedlin purchased the company from the original founder (Adolph Gund) in 1925.[1] Their slogan is “Gotta Getta Gund”.
The company is best known for its line of Teddy bears, and holds or has held licensing agreements with companies such as Sesame Street, Peter Rabbit, Curious George, Studio Ghibli, Hello Kitty, PAW Patrol, and Toca Boca. It has won multiple awards during its 120+ years and was also the face of a United States Postal Service stamp. Gund is headquartered in Edison, New Jersey and currently a division of Spin Master, which acquired the company from Enesco in March 2018.[2] In the 1980s, China became one of Gund's primary sources for stuffed toys.[3]